Whether you're trying to obtain media coverage for a big event, announce a special occasion, recruit new volunteers or promote our cause, it's important to have the right tools for the job and to know how to use them. Resources in the Public Relations Toolkit include a sample script when calling potential volunteers or members, sample news releases and media alerts, how to involve a new member at an event and more.
The Public Relations Toolkit was developed by Publicis Indianapolis, the professional PR firm leading the charge for our public awareness campaign. Although these tools were developed for the campaign test markets, they apply widely to all units, districts and departments. Please take advantage of the wealth of resources inside this document. Download PR Toolkit (pdf)
The following items are in either Adobe Acrobat Portable Document Format (pdf) or Microsoft Word (doc). If you don't have a copy of Adobe Acrobat, you can download a free copy of Adobe Reader here. Click on one of the below "Download" links below each image to download item. Both the flyer templates and newsletter template will allow you to enter custom information.
The following posters are in Adobe Acrobat Portable Document Format (pdf). If you don't have a copy of Adobe Acrobat, you can download a free copy of Adobe Reader here. Download ALA PostersBoth 11 x 17 and 18 x 24 posters are available in print-quality pdf formats. Click on one of the below "Download 11 x 17 (pdf)" links or the "Download 18 x 24 (pdf)" links below each image to download posters. Certain posters will allow you to add a phone number for your unit using Acrobat Reader. ALA Poster Printing InformationThese posters can be printed at most commercial printers such as a FedEx Office/Kinko’s that offers oversize color digital printing. We suggest that the poster be printed on a gloss stock.
The following 8x10 donation can labels are set up to be attached to a Pringles "Super Stack" can. These labels can be printed on 8.5x11 (full-sheet) white label paper stock. Check with your local office supply store for 8.5x11 (full-sheet) label stock, or take the label to a local printer that offers digital printing. Click on one of the below images to preview and download labels.
Download 2012-2013 Public Relations Plan of Action (pdf)
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"Volunteering is the ultimate exercise in democracy. You vote in elections once a year, but when you volunteer, you vote every day about the kind of community you want to live in."—Marjorie Moore, Belleville, Ill.